REIF Japanese Kushiyaki is a culinary experience that brings Chef Reif Othman’s creative vision of Japanese cuisine to life across three distinctive Dubai locations: Dar Wasl Mall, Dubai Hills, and Time Out Market (Souk Al Bahar / Downtown). Each branch offers a unique ambiance, yet all share the same inventive spirit and commitment to quality.
The Dar Wasl branch is where the story began. It offers an intimate yet vibrant setting with a “street-style Japanese” concept. Its open kitchen, minimalist décor, and soft lighting create an atmosphere that celebrates both taste and interaction. The menu features kushiyaki (grilled skewers), ramen, raw seafood dishes, and signature creations such as the famous Wagyu Katsu Sando. The sharing-plate format encourages a sociable and relaxed dining experience.
The Dubai Hills branch represents the brand’s more refined side. With its larger space, sophisticated design details, and fully licensed bar, it elevates the classic REIF experience. The menu introduces bolder flavor combinations and premium ingredients. This branch has been recognized by the Michelin Guide with a Bib Gourmand distinction, highlighting its exceptional balance of quality and value.
The Time Out Market (Souk Al Bahar / Downtown) location embodies the brand’s urban and energetic spirit. It serves a concise version of REIF’s most popular dishes in a lively environment, especially buzzing during the evenings. Combining the accessibility of street food with gourmet flair, this branch reflects the brand’s “accessible luxury” philosophy.
Across all three branches, REIF remains consistent in its identity: innovative Japanese fusion, visually striking presentations, and a focus on culinary storytelling. Its “Unconventional Japanese” philosophy redefines traditional dining through creativity and modern flair.
In terms of pricing, REIF sits within the upper-mid / premium range. The quality of ingredients, the refined presentation, and the attentive service justify this positioning. Reservations are recommended, especially for dinner and weekends.
In essence, REIF Japanese Kushiyaki is one brand, three stories — each offering an authentic, dynamic, and unforgettable taste of modern Japan in the heart of Dubai.